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The guide will be launched in the first half of 2016 with extensive PR for the period 2016/17, and have a follow-up pre-season publicity campaign. A high level of prestige will be associated with an inclusion. Each selected restaurant has a write-up that includes a brief description of the restaurant, a map and detailed directions, GPS co-ordinates and a QR code for readers to link directly to the restaurantÔÇÖs website. The top restaurants will include a recipe of their signature dish. It will navigate the reader from the major cities of Cape Town, Johannesburg and Durban through country escapes en route, covering gourmet getaways, refined dining and fabulous food. There are no hotel or restaurant advertisers, which means all venues are rated on merit alone. There was also no cost for the restaurants/hotels to be included. The prestige and intrigue of the awards programme, the layout and design of the guide and its publicity will ensure appeal to a discerning audience of local and international food lovers and regular restaurant-goers. The guide is written in an informative yet lively, personality-driven style. Each annual guide will have longevity for the recipe content. Jenny Handley is a brand performance specialist, owner of JHP and author of best-selling business books. Her career started with her food studies, and led her through marketing and PR to brand management. She has her own weekly brand column in the Cape Times and is a feature writer and reviewer for Food & Home Entertaining, and other lifestyle publications. Jenny tops up her formal food qualifications regularly with cookery courses globally and is a member of Chaine des Rotisseurs. Her blog, JenÔÇÖs Journeys of Flavour, reflect her reviews and views, home and away, from markets to Michelin-star restaurants. Jenny is well exposed to the restaurant industry, regularly running her ÔÇÿMaster Class in Brand and Service ExcellenceÔÇÖ workshops. MapStudio is the leading publisher of maps, travel and lifestyle publications in South Africa. There is an immense authenticity and credibility tied to the JHP Gourmet GuideÔäó, as months of research has been conducted and will continue, to ensure that only appropriate and deserving establishments are included. Initial visits conducted by professional gourmets were anonymous.
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